Local Cuisine in a Tourist City: Food Identity in Sarajevo Restaurant Menus as a Source of Destination Marketing

Abstract Food conveys the sense of a place, and it encapsulates both natural cultural meanings that locals attach to their culinary heritages. tourism contributes sustainable development destinations because food-based activities are part practices. Sarajevo is becoming an increasingly popular gastronomic destination. The purpose this research analyse food image city Sarajevo, Bosnia Herzegovina, as relevant issue for in urban environments. To achieve it, resear ch understands restaurants attraction. how destination promotes identity, article draws from content analysis 16 menus located four municipalities Sarajevo. Results rev eal what extent local offer based on foods drinks represent Bosnian-Herzegovinian cuisine. In particul ar, understanding cities, can be crucial developing promoting tourism.